Fitness Revolution: 'America on the Move' --
Log on and Get Moving Now!
The strategy is simple, yet effective: Just take 2000 more steps and eat 100
less calories every day and keep weight gain in check. America On the Move is a
national initiative to inspire Americans to make small changes to achieve
healthier lifestyles and prevent weight gain. It was created in response to the
U.S. Surgeon General's call to action to fight obesity - now recognized as the
second leading cause of preventable death in the U.S. The initiative was first
launched in Colorado, where hundreds of thousands of participants clipped on
StepCounters and quickly realized the many benefits of "watching their steps."
StepCounters made participants more aware of the number of steps they were
taking and encouraged them to walk more. They felt increased energy, elevated
mood, improved circulation, lower cholesterol, and yes, easier weight
management.
Now the program has gone national via the Internet. Anyone can log on at
www.americaonthemove.org to receive helpful information and advice, set
personal goals, and track their progress.
Dr. James O. Hill, Ph. D., professor of pediatrics and director of the Center
for Human Nutrition of the University of Colorado Health Sciences Center,
co-founded the Partnership to Promote Healthy Eating and Active Living, the
non-profit organization responsible for AOM, with an eye toward helping people
start with small, achievable goals. "Americans currently are gaining 1 to 3
pounds a year," said Hill. "Accumulating an extra 2000 steps on the StepCounter
or eating 100 less calories throughout the course of the day is very doable --
even enjoyable -- for most people, and will prevent that weight gain. And we
find that, after experiencing even moderate success, participants are ready to
set ever-increasing goals that can lead to more significant lifestyle
improvements."
Getting the web site established was a critical part of expanding the program
nationally. "We're grateful that Masterfoods stepped up to fund the initiative's
website," said Hill. "Masterfoods USA has helped bring America On the Move to
millions across America."
Stephanie Corbin MA, RD, Senior Nutrition Scientist, Scientific and Regulatory
Affairs at Masterfoods USA, said it was an easy decision to become involved with
America On the Move. "This program has already gotten a lot of people moving and
improving their health," said Corbin. "Masterfoods has a commitment to nutrition
and health and has worked for several years to get America on the Move up and
running. We are pleased to get as many people as possible signed up and on the
move."
Wearing a StepCounter makes it fun and easy to keep track of progress. "It
doesn't matter where, how or when you take the steps," said Hill, "Just as long
as you achieve the target total."
America On the Move offers these suggestions for adding to the daily step tally:
America On the Move also provides simple ways to reduce 100 calories a day:
Visit fitnessrevolution.org to find other tips and suggestions on increasing steps and decreasing calories.